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NCAA March Madness is the branding used for coverage of the NCAA Division I Men's Basketball Tournament that is jointly produced by CBS Sports, the sports division of the CBS television network, and Turner Sports, the national sports division of WarnerMedia in the United States. Through the agreement between CBS and WarnerMedia, which began with the 2011 tournament, games are televised on CBS. He titled it, "March Madness." The name eventually took off among sports writers and was first used in reference to the NCAA's tournament in 1982, when the love-him-or-loathe-him broadcaster Brent Musberger was working for CBS. "And so I just applied 'March Madness' to it," Musberger recalled in an interview for The Rich Eisen Show last year. Mar 10, 2017 · The two words, now ubiquitous with the modern NCAA tournament, were first used in reference to college basketball by CBS broadcaster Brent Musburger used it during the network's 1982 NCAA tournament coverage. The IHSA and the NCAA battled over copyrights to the phrase. The current 68 team format is implemented for the men’s NCAA March Madness tournament. 1982 March Madness is Born. The phrase “March Madness” is used in reference to the NCAA tournament for the first time by CBS broadcaster Brent Musburger. 1982 Ladies Get Involved. The NCAA holds its first women’s national March Madness tournament. 1939.

Mar 13, 2017 · In contrast, the NCAA’s use of the mark started in 1982, when a CBS broadcaster, Brent Musberger, apparently described the NCAA Tournament as “March Madness.” At this time, the NCAA began to make broad use of the mark on a variety of goods and services associated. Nov 13, 2019 · The phrase “March Madness” was first coined in connection with the NCAA in 1982 when sportscaster Brent Musburger uttered it during his tournament coverage. The phrase was ultimately at the center of a 1996 legal entanglement with the Illinois High School Boys Basketball Championship, which had been using it since 1939. NCAA Tournament History Are You a Stathead? Every day, we'll send you an email to your inbox with scores, today's schedule, top performers, new debuts and interesting tidbits.

Mar 18, 2004 · The phrase was confined to Illinois high-school ball until 1982, when CBS broadcaster and ex- Chicago Daily News sportswriter Brent Musburger used it during his network’s NCAA tournament coverage. The IHSA, meanwhile, applied to trademark “March Madness” in 1989. Name the teams to win three or more NCAA Division 1 Men's March Madness Championship titles since 1985 expansion to 64 teams. CBS also aired an NBA game in the noon timeslot on Sunday, March 14 while only showing a doubleheader of NCAA games. During the telecast of the March 14, 1982 Idaho-Iowa game, Fred White started this game on play-by-play with Irv Brown as analyst, but White came down with laryngitis a few minutes into the game.

March 12, 2018 North Carolina is seeking to become the first team since Florida in 2007 to repeat as NCAA champions. The Tar Heels have won six national championships and have been the runner–up.

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